Through a partnership with the SAZ group, a global supplier of comprehensive services in the area address validation, mailing optimisation and international direct marketing services, we offer products for intelligent address management & cleaning from SAZ® smartADDRESS AG:
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smartAUDIT | the diagnostic tool
analyses your database and informs on possibilities of optimisation
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smartUPDATE | update of your database identifies, replaces or corrects wrong or old customer addresses
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smartCORRECT | mailing correction
replaces old or invalid addresses with the new address for one-time use
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smartCONFIRM | address confirmation
checks the reliability and deliverability of your addresses
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smartCLEAN | mail cleaning
cleans your database of undeliverable addresses
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smartDECEASED | deceased file
identifies and marks deceased persons
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smartPHONE | data enhancement
changes mail addresses into call addresses by enhancing with up-to-date data
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smartDETECT | nationwide individual address research for lost customers or debtors |
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Movers4RENT | addresses of recent movers for rental | |
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We are your consultant for the following services:
Data enhancement | Enhance your own customers and prospects data with additional, external information. Through the combination of internal data (products purchased, revenue, payment behaviour etc.) with external data of high quality (e.g. age, purchasing power, household data for consumers and no. of employees, revenue, industry for businesses) you are always capable to segment your customers and dispose of a better basis for your decisions to establish an individual customer communication.
Data processing / merge-purge
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Mail each address only once – without duplicates |
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Avoid mailings to recipients you do not want to target at all - so-called negative addresses |
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Send your mailings to the most favourable tariff available |
We support and co-ordinate the data processing steps of your mailing campaigns from formatting, via deduplication, to the correct postal sorting and delivery of the mail file to your printer or lettershop. Use the potential of available negative lists containing bad debts, people who do not want to receive direct mail and movers!
Analysis and scoring | Analyse your own clients: Who are your clients and by which criteria are they differing from the average household or which types of companies are over-represented in your client file?
Analyse your mailing campaigns: Through which criteria can responders be distinguished from non-responders?
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