Data services

Intelligent data optimisation with d2m

"Data will be the new gold" can be heard over and over and Big Data is trending. Nevertheless many companies are ignoring this capital. Databases which are not cleaned and updated regularly will result in high costs, suboptimal marketing decisions and a poor image for the company. We support your database optimisation processes and are partnering with the best suppliers for your needs, depending on your target group in b2b or b2c.

Before sending an addressed direct mailing several data processing steps are required to form a basis for a cost-effective and successful campaign. You...

  • mail each address only once,
  • avoid mailings to recipients you do not want to target at all - so-called negative addresses,
  • allocate a key code to each address source and thus allow the analysis of your mailing results,
  • and send your mailings at the most favourable postal tariff.

We support and co-ordinate the data processing steps of your mailing campaigns from formatting, via deduplication, through to the correct postal sorting and delivery of the mail file to your printer or lettershop. Use the potential of available negative lists containing bad debts and people who do not want to receive direct mail!