Target group definition

The success factor

The various direct marketing media enable you contacting potential customers well targeted. The first step for a successful campaign is the definition of the correct target group. This is the basic success factor for each direct marketing campaign – no matter if your target audience are other companies or private households in your area, nationwide or internationally.

Combining your industry expertise and our experience from thousands of direct marketing campaigns provides the perfect basis for the definition of your target audience.

The next step is identifying the suitable channels and media for successfully contacting your prospects.