Because of the growing demand for directly approaching prospects via online media, standalone email campaigns are increasingly popular with our clients. They are thus also representing an absolute growth area for d2m.
This medium provides the following benefits:
Fast implementation, near-term evaluation of results, cost efficiency, testing of several creatives and optional subject lines.
But available potentials and selections are limited compared to postal databases. This is the case in Germany and many other countries due to the legal opt-in obligation. In consequence you will only reach parts of your target group by relying solely on email marketing.
When booking via d2m we also support you with our partners for these further services influencing the success of email campaigns: design and programming of the email creative, optimisation of subject lines and spam filter checks.