Media planning

Cross media or single channel

We support you in planning and implementing your direct marketing campaigns. It does not matter for us whether you are advertising cross-media via several channels or fully rely e.g. on addressed direct mailings. We submit individual proposals also for a single channel and smaller budgets.

Since the tightening of the German privacy law (“Bundesdatenschutzgesetz” / BDSG) in 2009 and recently with the launch of GDPR inserts saw a significant upturn. d2m carried out many insert campaigns on behalf of advertisers. 

 

Package inserts and catalogue inserts
Package inserts in outgoing shipments or catalogue inserts still enable addressing mail-order buyers of companies not making their lists available anymore for a contact per direct mailing.

 

Media inserts
d2m of course also mediates the classical insert type: Media inserts in trade magazines, consumer publications, newspapers as well as in customer magazines.

Correspondence inserts

In the meantime inserts into regular correspondence e.g. invoices, statements, customer information etc. are up and coming to be booked for third party messages.