Since the tightening of the German privacy law (“Bundesdatenschutzgesetz” / BDSG) in 2009 and with the launch of GDPR in May 2018 inserts saw a significant upturn.
d2m has many years of experience with insert campaigns on behalf of our advertisers and mainly uses the following options:
Package inserts and catalogue inserts
Package inserts in outgoing shipments or catalogue inserts still enable addressing mail-order buyers of companies not making their lists available anymore for a contact per direct mailing.
d2m of course also mediates the classical insert type: Media inserts in trade magazines, consumer publications, newspapers as well as in customer magazines.