Media planning
Cross-media or single channel
We support you in planning and implementing your direct marketing campaigns. It does not matter for us whether you are advertising cross-media via several channels or fully rely e.g. on addressed direct mailings. We submit individual proposals based on your individual requirements and budget.
Since the tightening of the German privacy law (“Bundesdatenschutzgesetz” / BDSG) in 2009 and with the launch of GDPR in May 2018 inserts saw a significant upturn.
d2m has many years of experience with insert campaigns on behalf of our advertisers and mainly uses the following options:
Package inserts and catalogue inserts
Package inserts in outgoing shipments or catalogue inserts still enable addressing mail-order buyers of companies not making their lists available anymore for a contact per direct mailing.
Media inserts
d2m of course also mediates the classical insert type: Media inserts in trade magazines, consumer publications, newspapers as well as in customer magazines.
Correspondence inserts
In the meantime inserts into regular correspondence e.g. invoices, statements, customer information etc. are up and coming to be booked for third party messages.